FENA was founded as a first generation entrepreneurial venture in 1976. Over the years, Fena has grown steadily to its present position and is recognised as a leading player in the field of Fabric Care, Home Care and Personal Care products in India, with a growing International division spanning a diversified product range.

Fena today, is a professionally managed Company which seeks to realize its vision within the framework of its well-defined value system. It has developed a core competence in the manufacturing and marketing fields and is continuously adding an exciting range of new products in Fabric, Home and Personal Care segments for domestic as well as the export market.

Domestic Business

The flagship brands of the Company enjoy strong brand equity in their respective segments due to their excellent value for money proposition and strong media advertising.

With several manufacturing facilities all over India, supported by sales & marketing professionals and thousands of distributors spread nationally, FENA has a comprehensive logistic set-up and enjoys strong distribution equity with retail coverage across the country.

International Division

FENA’s International Division exports high quality Agro Commodities in addition to company manufactured fabric care, home care and personal care products across the world.

A Responsible Corporate Citizen

Over the years Fena has established itself as a law abiding and responsible corporate citizen alive to its social and environmental obligations. Fena has a well-documented ‘Safety, Health and Environment manual’ which is adhered to at all its Establishments.

It has a well documented ‘On Site Emergency Plan’ for all its Establishments. Fena has won several accolades from various renowned organisations in india.

The CSR arm of Fena i.e. Fena Foundation caters to the Medical, Women Empowerment & Educational needs of the underprivileged and needy members of the society through a variety of CSR activities like Skill Development Workshops, Health Camps and Computer Training Programmes in various parts of the country, time to time.

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  • Vision

    To be amongst the leading global businesses in the field of Fabric care, Home care..

  • Mission

    To be an Institution of excellence, striving for high standards and positions of

  • Values

    To be amongst the leading global businesses in the field of Fabric care, Home care..

  • Quality Policy

    To delight our internal and external customers by delivering defect free..

  • Safety, Healthy & Environmental Policy

    To ensure that in the pursuit of our Organisational goals & in relation to our..

  • CSR Policy

    To work towards the development & welfare of all sections of the society..