To be an Institution of excellence, striving for high
standards and positions of leadership in all spheres of our
activity, committed to providing superior quality
and value for money to our global customers.
To strive to achieve through profitable business
operations, prosperity for our stakeholders and contribute
to the Society, our Nation, and the Environment.
To do so through an organisation, committed to
fair and ethical business practices, with a working
environment that nurtures a sense of belonging,
encourages entrepreneurship amongst our people and
motivates them to give their best.
To be amongst the leading global businesses in the field of Fabric care, Home care & Personal care products and other diversified activities.