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To be an Institution of excellence, striving for high standards and positions of leadership in all spheres of our activity, committed to providing superior quality and value for money to our global customers.

To strive to achieve through profitable business operations, prosperity for our stakeholders and contribute to the Society, our Nation, and the Environment.

To do so through an organisation, committed to fair and ethical business practices, with a working
environment that nurtures a sense of belonging, encourages entrepreneurship amongst our people and motivates them to give their best.

                                      
To be amongst the leading global businesses in the field of Fabric care, Home care & Personal care products and other diversified activities.
   
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